Swimming without stresS

About us
Our Shop

learn to swim, or not to swim

Let go and enjoy the support of water instead of struggling against it, on our intensive (but sensitive) one to one course in beautiful West Wales.


Play Video
Using the Alexander Technique

Progress with us isn’t about going faster or further but prevention from going wrong, and increased enjoyment of the process, both of learning and of moving through the water.

With the pace of an intensive course, you can make a great deal of progress in a short space of time. But there’s balance between momentum and input overload so we never do more than two sessions in the water per day.

While we hope you’ll want to practise in the quiet pool between lessons because you’re enjoying the water, rest is equally important. You may find that what you expected to be physically challenging turns out to be relaxing, but the mental effort of learning to swim can be tiring. You’ll need time just to absorb what you’ve been doing, or not doing!

from the blog
"What a great post, full of understanding. My previous attempts at learning to swim have been with instructors at the side of the pool, yelling instructions above the acoustic echo and carrying a pole for strugglers to attempt to cling to. No attempt to deal with non-swimmers' anxiety and even phobias. So thank you."
Max, Hersham

Underwater Swimming

Want to swim like Shinji?

Don’t associate Alexander Technique in water with the perfect stroke, if there’s any such thing, because it can be so much more basic, and available to everyone, than that.

Read More »

Quality Time

Are you a recreational swimmer who needs to be more relaxed?.. “ Spending more time underwater, then more time getting air in, is easier than

Read More »

about us

Our aim is to help you improve your relationship with the water by changing the way you coordinate yourself. We’ll work with you in the water, going back to basics, helping you to release unnecessary tension, guiding you through new movements and teaching you to swim without stress.


About Ian Cross

"Ian coaxes and gently encourages, helping the non-swimmer and swimmer to feel more at home in water."
Pete Chapman, The Independent

About Cheryl Cross

“Since my course with Cheryl, swimming has become part of my life in a way that I never imagined, a real pleasure, a complete conversion." Ann, North Wales

where we teach
  • Your stay

    We have exclusive use of the pool at Croft Farm for your lessons, which makes a big difference to your learning experience – privacy, peace and quiet

    Read More

  • Where we teach

    You’re a long way from the usual distractions, with time and space for new experiences.

    Read More

  • Between Lessons

    There’s nothing to do.

    That’s the beauty of leaving the stimuli of home life behind. A quiet head and relaxed atmosphere make for a perfect learning environment...

    Read More

swimmer experiences
  • Diary of a Man Learning to Swim
    2018-01-16 / written by Ian Cross

  • A Sea Swimmer in June
    2017-10-18 / written by Ian Cross

  • Not So Slow Sophie
    2017-08-17 / written by Cheryl Cross

  • Zen and Now
    2017-06-16 / written by Ian Cross

  • Dive In! A holiday to turn your child into a water baby, Hattie Garlick, Travel Writer, Daily Telegraph, July 16th, 2016
    2016-07-18 / written by Ian Cross

{{active_blog.date}} / written by {{active_blog.author}} Comments {{active_blog.comments}}


Read More

swimmer experiences

A Sea Swimmer in June

June discovers a new approach to front crawl and takes it into open water. “ When I arrived I could already happily put my face

Read More »

Not So Slow Sophie

Cheryl makes friends with a head-up breaststroker on holiday and shares her top tips… “ Despite her lovely stroke and confidence, keeping her head above

Read More »
Tel: 01239 613789
Mobile: 07795 498420